Who We Are

We share a deep commitment to providing the best possible outcomes for our clients and members. From our experienced software developers to client engagement team, Amplifire is made up of experts who understand the critical role that exceptional learning experiences play in driving success and empowering organizations to achieve their highest potential.

Values

Amplifire’s mission is to deliver better outcomes where the stakes are the highest. As we strive to achieve this mission, we use the following principles to guide us in how we conduct our business and ourselves:

  • Exceptional Results

    Delivering the highest quality of work and achieving exceptional outcomes

  • Empathy

    Readiness to understand and connect with our members’ needs and perspectives, and to show care and concern for their motivations and emotions

  • Integrity

    Commitment to honesty, ethics, inclusion, and doing the right thing for our employees, members, and partners

  • Collaboration

    When we come together with our Alliances of industry-leading experts, we deliver superior outcomes

  • Visionary

    Our approach to meeting members’ needs and priorities is cutting-edge and inventive

Leadership

Amplifire’s leadership team brings a wealth of diverse experience to our organization. With backgrounds spanning SaaS, education, healthcare, accounting, and beyond, our leaders are accomplished professionals who have consistently demonstrated excellence in their respective fields.

  • Bob Burgin

    CEO

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    JK Hullet

    Chief Financial Officer

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    Bryan Bushick, M.D.

    GM & Chief Healthcare Innovation Officer

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    Nick Hjort

    Chief Product Officer

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    Kristie Invie

    Senior Vice President, Operations

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    Laura Jensen

    Vice President, Accounting

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    Matthew Jensen Hays, Ph.D.

    Vice President, Research and Analytics

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    Rebecca Kaufman

    Vice President, Marketing and Communications

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    Ann Lerner

    Managing Director, Accounting & Professional Services

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    Bryan Merchant

    Vice President, Software Engineering & IT Operations

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Leadership

Amplifire’s leadership team brings a wealth of diverse experience to our organization. With backgrounds spanning SaaS, education, healthcare, accounting, and beyond, our leaders are accomplished professionals who have consistently demonstrated excellence in their respective fields.

Our Story

Amplifire’s remarkable journey is one of resilience and dedication to making knowledge acquisition easy and enduring for all.

Our story starts with our founder Charles Smith, who was introduced to the world of knowledge engineering by his friend Jim Bruno (Dr. James E. Bruno, UCLA). He recognized the transformative potential of technology powered by brain science, which evolved into the groundbreaking platform we now know as Amplifire. The product development process was fueled by pioneering research from our renowned Science Advisory Board, acknowledged globally for their preeminent expertise in the field. CEO Bob Burgin’s leadership and unwavering commitment to the mission have catapulted the company to its position as the world’s leading adaptive learning platform.

Meet Our Advisors

Charles Smith, Founder

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