We share a deep commitment to providing the best possible outcomes for our clients and members. From our experienced software developers to client engagement team, Amplifire is made up of experts who understand the critical role that exceptional learning experiences play in driving success and empowering organizations to achieve their highest potential.
Amplifire’s mission is to deliver better outcomes where the stakes are the highest. As we strive to achieve this mission, we use the following principles to guide us in how we conduct our business and ourselves:
Delivering the highest quality of work and achieving exceptional outcomes
Readiness to understand and connect with our members’ needs and perspectives, and to show care and concern for their motivations and emotions
Commitment to honesty, ethics, inclusion, and doing the right thing for our employees, members, and partners
When we come together with our Alliances of industry-leading experts, we deliver superior outcomes
Our approach to meeting members’ needs and priorities is cutting-edge and inventive
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Amplifire’s remarkable journey is one of resilience and dedication to making knowledge acquisition easy and enduring for all.
Our story starts with our founder Charles Smith, who was introduced to the world of knowledge engineering by his friend Jim Bruno (Dr. James E. Bruno, UCLA). He recognized the transformative potential of technology powered by brain science, which evolved into the groundbreaking platform we now know as Amplifire. The product development process was fueled by pioneering research from our renowned Science Advisory Board, acknowledged globally for their preeminent expertise in the field. CEO Bob Burgin’s leadership and unwavering commitment to the mission have catapulted the company to its position as the world’s leading adaptive learning platform.
Charles Smith, Founder
Hear Amplifire CEO Bob Burgin talk about the beginnings of Amplifire and the importance of brain science.
