Open positions:

Remote • Full-Time • Mid-Senior Level

About the job

Amplifire, headquartered in Boulder, CO is the leading adaptive eLearning platform built from discoveries in brain science. It detects and corrects knowledge gaps and misinformation that exist in the minds of all humans. It allows people to master faster, retain longer and perform better. Healthcare, education, and Fortune 500 companies use Amplifire’s patented learning algorithms, knowledge analytics, and diagnostic capabilities to drive improved outcomes with significant returns on investment.

Through its Healthcare Alliance community initiative, Amplifire partners with an expanding group of leading healthcare systems and organizations to improve care and reduce patient harm. Beyond healthcare, Amplifire partners with firms in Accounting and Professional Services, and a range of other industries.

Description:

Amplifire is seeking an experienced Senior Manager, Account Based Marketing, to develop and execute targeted ABM strategies that engage key accounts and drive revenue growth. This highly visible role will report to the VP Marketing and Communications. Employing targeted and personalized strategies that resonate with decision-makers in key accounts, the candidate will identify and develop demand for new business and expansion, and improve retention by increasing key stakeholder awareness at client enterprises. By developing clear internal communications and standard account-based metrics, the candidate will align Sales, Client Success, and Marketing teams to ensure clarity around GTM efforts.

The ideal candidate has a deep understanding of B2B SaaS marketing and professional experience in the healthcare industry. S/he has strong project management skills and the ability to leverage data-driven insights to optimize marketing efforts. Our team is lean, and the candidate should be adept at balancing strategic thinking with hands-on execution.

Responsibilities:

• Develop, execute, and optimize data-driven ABM strategies for identified prospect and client accounts, including personalized content and campaigns tailored to specific personas.
• Collaborate with sales and client success to provide clear internal strategy and ABM metrics that help to align GTM efforts cross functionally.
• Partner with other members of the marketing team, including design, content, and events to design and execute multi-channel campaigns that improve awareness and drive demand at key accounts.
• Leverage marketing technology and CRM tools, including Hubspot and Propensity, to scale account-based efforts.
• Work closely with revenue operations to analyze and report on the performance of ABM initiatives and to adjust tactics as needed.
• Deliver persona-based talking points, as well as campaign and account insights, to Sales and Client Solution for target accounts.
• Identify priority targets for sales based on insights and external research

Our ideal candidate is a strategic thinker with experience in account based marketing, has developed and deployed multi-channel campaigns, and knows how to use Hubspot like a pro. They are a great communicator, analytical, highly collaborative, and have experience working within healthcare.

Qualifications:

Willingness to travel 3-4 times per year.

5+ years of experience in B2B SaaS demand generation, with a track record of conceptualizing and executing successful ABM campaigns, and delivering account-level insights to Sales and Client Success teams.

High comfort level planning and executing omni-channel marketing campaigns, including email, content, and paid advertising to nurture target accounts through the funnel and deliver qualified leads to sales.

Expertise with CRM and Marketing Automation tools (Hubspot preferred for both) and with ABM tools (e.g. Propensity, 6sense, other).

Analytical approach, with a tendency to manage and communicate with consistent metrics, data, and reporting frameworks. Willingness to take ownership and accountability for lifecycle marketing performance measures.

Strong written communication skills, including the ability to write and edit copy that supports core ABM collateral like emails, tear sheets, and white papers.

Ability to manage multiple projects and consistently meet deadlines in a lean, growth-stage business, where leaders must be detail oriented and must often execute independently.

Healthcare experience preferred.

Salary

$100K/yr – $150K/yr

Remote • Full-Time • Executive

About the job

Amplifire, headquartered in Boulder, CO is the leading adaptive eLearning platform built from discoveries in brain science. It detects and corrects knowledge gaps and misinformation that exist in the minds of all humans. It allows people to master faster, retain longer and perform better. Healthcare, education, and Fortune 500 companies use Amplifire’s patented learning algorithms, knowledge analytics, and diagnostic capabilities to drive improved outcomes with significant returns on investment.

Through its Healthcare Alliance community initiative, Amplifire partners with an expanding group of leading healthcare systems and organizations to improve care and reduce patient harm. Beyond healthcare, Amplifire partners with firms in Accounting and Professional Services, and a range of other industries.

Description:

Amplifire is seeking an Enterprise Account Executive responsible for developing new client relationships and expanding strategic accounts across hospital systems and other large healthcare organizations. The candidate will establish and advance meaningful relationships across multiple stakeholders and employ a consultative, value-based approach to understanding how healthcare organizations can create impact and business value with Amplifire technology. The candidate will leverage existing relationships and relevant industry group memberships to maintain a keen awareness of industry trends, establish credibility, and to be a thought partner to market participants.

The candidate must be comfortable working within a structured sales process and bring exceptional presentation skills to the role. Since these are large, named account opportunities, and Amplifire is a lean growth-stage business, the candidate will be expected to take ownership of territory, generating new demand in addition to closing inbound leads.

Responsibilities:

• Develop and nurture strategic relationships within major hospital systems and healthcare organizations, irrespective of whether they are in a near-term buying cycle with Amplifire.

• Exceed quarterly sales targets by successfully closing new business opportunities and advancing strategic enterprise expansion deals within key accounts.

• Maintain exceptional CRM hygiene and recording key activities and contacts, to ensure clear visibility into deal progress and high levels of forecast accuracy.

• Employ a value-based selling methodology, working carefully with sponsors to develop robust business cases and following mutual action plans that are multithreaded and account for complex buying dynamics.

• Collaborate with colleagues across internal teams, including executive leadership and subject matter experts, aligning Amplifire team with key client stakeholders in support of a coordinated sales process.

• Conduct prospecting and business development activity to generate meaningful pipeline of new business and strategic enterprise expansion opportunities.

Required Experience and Skills:

• Bachelor’s degree required.

• Selling to VP and C level executives in hospital systems and other major healthcare organizations. Existing relationships with hospital executives.

• 6+ years of SaaS selling, with a track record of exceeding quota and closing large, 6 and 7 figure enterprise deals.

• Managing and closing complex sales-cycles using value-based selling methodologies such as solution sales.

• Strong interpersonal and presentation skills

• Outstanding verbal and written communication skills.

• Eagerness to travel

Salary

$130K/yr – $180K/yr