Our Leadership

Bob Burgin

Bob Burgin (CEO) brings nearly 30 years of leadership experience and success in venture-backed companies, which includes building and taking public, the largest geriatric rehabilitation facility chain in the United States. As a serial entrepreneur, Bob has a wealth of experience managing corporate fundraising, sell-and-buy-side acquisitions, successful company turnarounds and public offerings in a variety of industries, including healthcare, internet, manufacturing, financial services, and consulting/analytics.

JK Hullett

JK Hullett (CFO/COO) brings 25 years of financial and operational experience. He worked in corporate and business development at American Airlines, and he was CFO of @Last Software and CEO of Net Identity, before being acquired by Google and Tucows, respectively. During his career Mr. Hullett has been involved in more than half a billion dollars of mergers and acquisitions activity. JK is also a Principal and CFO of Lacuna Gap Capital, a Boulder-based investment group that supported Knowledge Factor though initial product development and market implementation. Through his role with Lacuna Gap Capital, Hullett provides valuable strategic insight and direction for the company. As Knowledge Factor’s CFO, Mr. Hullett oversees all financial activity, from contract development, renewals, and negotiations, to patent filings and legal compliance matters.

Charles Smith

Charles J. Smith (Chief Research Officer and Co-Founder) has started five companies and one foundation. He is known for inventing the royalty-free model at Digital Stock Inc., later sold to Bill Gates, and the confidence-based learning model built into Amplifire. Charles organized the Amplifire Science Advisory Board and leads the efforts to move insights gleaned from cognitive science into the Amplifire algorithm. He is a board member of Nature and Culture International, which has conserved 15 million acres in tropical South America, a co-founder and a board member of the E.O. Wilson Biodiversity Foundation, and previously served on the Director’s Cabinet at Scripps Institution of Oceanography.

Matthew Hays

Matthew Jensen Hays, Ph.D. (Senior Director of Research and Analytics) has 18 years of experience analyzing and enhancing how people learn and remember. His Ph.D. in Cognitive Psychology (with a minor in Human-Computer Interaction) is from UCLA, where he worked with Drs. Elizabeth and Robert Bjork. He has conducted basic research on memory and learning, and has applied those and other findings to the design of training systems, intelligent tutors, multi-million-dollar simulators, and other educational experiences for civilian and military applications. His published articles have been cited hundreds of times and have been nominated for or won Best Paper awards at several conferences. In his role as Senior Director of Research and Analytics at Amplifire, Matt ensures that Amplifire is constantly improving in its ability to accelerate learning, impede forgetting, and diagnose users’ confidently held misinformation.

Kristin Lamendola

Kristin Lamendola (VP of Sales) has dedicated her career to finding ways to improve the customer experience. In preparation for overseeing the Amplifire Performance sales organization, she made career stops at a software company, a golf industry leader, a global IT company, several corporate training firms, and the U.S Department of Education. Kristin studied Sociology at Princeton University, where she was awarded a bachelor’s degree with honors, and earned All-Ivy League honors as a pitcher on the softball team. She also holds a master’s degree in educational leadership from George Washington University. Kristin serves on the board of the Performing Arts Academy, a Denver-area non-profit providing youth performing arts educational experiences.

Nick Hjort

Nick Hjort (SVP of Product and Development) brings over 20 years of technical leadership experience in successfully driving teams to deliver market driven products quickly and efficiently. Nick has a wide array of experience ranging from large companies like MediaNews Group, where he was the Vice President of Technical Operations, providing senior leadership on the platform powering more than 75 daily newspaper websites, to small companies like Indigio, where he served as the Director of Engineering and helped grow the organization from 12 to 90 employees. Nick has also been very active in the startup community in Colorado where he launched his own mobile app company prior to joining Knowledge Factor.

Greg Simmons

Greg Simmons (SVP, Advanced Education) brings 20 years’ experience in higher education and educational technology, and is responsible for the growth and strategic direction of Amplifire Advanced Education. Prior to joining Amplifire, Simmons held senior sales roles at various education technology and information providers including serving as Chief Sales Officer for Turning Technologies, where he established a sales force and the profitability strategies for the company’s student response systems (SRS) across five market verticals. Simmons also served as the Vice President and National Sales Manager for Cengage Learning, formerly Thomson Learning, from 2004-2013. While at Cengage, Simmons was responsible for growth strategies of the Higher Education, Career, Enterprise and Library Science sales forces within the Academic and Professional Group.

Nancy Beaton (Chief Revenue Officer) is an executive who excels in business growth. She has a strong track record of building, growing, and developing businesses for both start-ups and Fortune 500 companies. As the Co-founder and Executive Vice President of a media technology start-up, she ran the overall P&L, marketing, operations, and growth strategy. Nancy also held executive roles at Sprint Corporation, including national and product marketing, where she launched new offers to market through the company’s $1B spend in media, and grew Sprint’s wireless entertainment data P&L to $200M. She is a proven active leader who can personally and collaboratively drive marketing innovation that leads to revenue and financial growth.

Julian Fleming (VP, Healthcare Sales) brings over 25 years of pharma/biotech experience to the Amplifire team. He is a driven, high science-based strategic sales and marketing professional. Julian has launched multiple hospital focused pharma brands in various marketing leadership roles. He also brings significant health system background managing a sales team that grew business from $80M to $150M within a couple years. Julian offers broad experience in global commercialization activities from pre-development through launch with strong focus in anti-infectives and oncology. He is skilled in managing the needs of both small molecule and biologic programs while fostering strong relationships in both startup and large company environments.

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Start making your
workforce smarter, faster.

Schedule Consultation

Start engaging your employees with meaningful training.

Request Demo

Start a free trial and
test it yourself!