You use the feeling of confidence all day every day to make decisions that lead to action or inaction. If you are confident, you act. If you have doubt, you hesitate. If you don’t know, you go no further. This is the linkage between knowledge, encoded and stored in the brain as memory, and behavior in the physical world. Every creature must have a way to gauge the likelihood that knowledge is correct before acting on it. It must make a good prediction that what it thinks is true really is true before acting. Confidence is that prediction coming to us in the form of a feeling.
Furthermore, your own confidence is judged by others as a clue to whether you are credible. There’s a trap here since all of us want to offer the image that we are indeed credible, bold, and persuasive. Unfortunately, we often feel confidence and project it to others when, in reality, we have no good reason to be confident other than its associated bravado.
First, asking about confidence triggers certain switches in the brain that cause greater information storage strength. These are physical, measurable phenomenon like attention, uncertainty, curiosity, and metacognition (thinking about one’s thinking), all of which drive long-term memory formation.
Second, knowing a learners confidence is how the platform can determine where confidently held misinformation exists in the mind of a worker. After 1.7 billion learner interactions Amplifire has revealed a universal truth: that there is more confidently held misinformation in people’s minds than anyone realized. It’s not good for them, and it represents clear risk for their organization. This graph shows the percentage of confidently held misinformation that Amplifire has uncovered in thousands of professionals in a wide range of industries—from pilots to doctors to satellite TV technicians to sales associates.