Amplifire Brand Standards

Logos:

All current logos are found here… https://knowledgefactor.atlassian.net/wiki/display/SAL/Logos

Fonts:

Website: Open Sans

Marketing: Avenir Next

Amplifire: Lato

Colors:

KF-Blue

KF-Blue

HEX
#22AEE7

RGB
34, 174, 231

KF-Red

KF-Red

HEX
#C42F2F

RGB
196, 47, 47

KF-Green

KF-Green

HEX
#25B34B

RGB
37, 179, 75

KF-Gold

KF-Gold

HEX
#FDB72E

RGB
253, 183, 46

KF-RedLight

KF-Red-Light

HEX
#F6978C

RGB
246, 151, 140

KF-YellowLight

KF-Yellow-Light

HEX
#F9EFB0

RGB
249, 239, 176

Healthcare-Teal

Healthcare-Teal

HEX
#1EB4A0

RGB
30, 180, 160

Healthcare-DarkTeal

Healthcare-Teal-Dark

HEX
#168E7F

RGB
22, 142, 127

Healthcare-Purple

Healthcare-Purple

HEX
#4C2E4C

RGB
76, 46, 76

Healthcare-AltBlue

Healthcare-Blue-Alternate

HEX
#316F7E

RGB
49, 111, 126

AdvancedEd-Orange

AdvancedEd-Orange

HEX
#B24F26

RGB
178, 79, 38

AdvancedEd-OrangeWeb

AdvancedEd-Orange-Web

HEX
#FF5317

RGB
255, 83, 23

Amp-Maroon

amplifire Aubergine

HEX
#753D4C

RGB
117, 61, 76

Performance-Blue

Performance-Blue

HEX
#1D96BE

RGB
29, 150, 190

Mktg-Red

Marketing-Red

HEX
#EC3831

RGB
236, 56, 49

Mktg-Yellow

Marketing-Yellow

HEX
#DBBD29

RGB
219, 189, 41

ANS-Grey

Answer Section- Grey

HEX
#FDB72E

RGB
253, 183, 46

KF-GreyLight

KF-LightGrey

HEX
#A9A8A8

RGB
169, 168, 168

KF-GreyDark

KF-DarkGrey

HEX
#454546

RGB
69, 69, 70