Robert Bjork, PhD
Science Advisor
Robert Bjork, PhD is UCLA’s former Chair of Psychology and past president of the Association of Psychological Science. He is a pioneer in understanding the role of desirable difficulties, testing effects, and the counterintuitive nature of learning. His work is the basis for Malcolm Gladwell’s David and Goliath.
Elizabeth Bjork, PhD
Science Advisor
Elizabeth Bjork, PhD is the Co-principal investigator of the Bjork Learning and Forgetting Laboratory at UCLA. Her work has shown the public that forgetting is not the unfortunate tendency of a limited system, rather, it is the consequence of an adaptive one.
Dan Schacter, PhD
Science Advisor
Dan Schacter, PhD is Harvard’s former Chair of Psychology. He has written eight books, including The Seven Sins of Memory, The Brain, the Mind, and the Past, and Psychology a university-level textbook, and 300 scientific articles.
Rich Mayer, PhD
Science Advisor
Rich Mayer, PhD is UCSB’s former Chair of the Department of Psychological & Brain Sciences. For fifteen years, Educational Psychology ranked him the “most productive educational psychologist in the world.”
Roddy Roediger, PhD
Science Advisor
Roddy Roediger, PhD is Washington’s former Chair of Psychology and Chair of the governing board of the Psychonomic Society. He is the author of Make It Stick and over 175 research papers.
Kathleen McDermott, PhD
Science Advisor
Kathleen McDermott, PhD is a Professor of Psychology at Washington University who investigates human memory encoding and retrieval and how they interact.
Chad Lane, PhD
Science Advisor
Chad Lane, PhD is a professor at the University of Illinois and is interested in the foundational theories and practices of educational psychology, including learning and development. His work seeks to build advanced learning environments that reap the benefits of timely and appropriate guidance.
Robert Birnbaum, MD, PhD
Science Advisor
Robert Birnbaum* is Vice President, Professional Development & Implementation Science, Mass General Brigham. He is a practicing psychopharmacologist who has studied education methodology and impact, developed courseware, and managed large-scale medical education efforts. *Institutional Representative
Rear Adm. Bruce Gillingham
Strategic Advisor
Bruce Gillingham, former 39th surgeon general of the US Navy, lends his expertise in healthcare innovation strategy and public service initiatives.
The Forgetting Curve
Relying on the latest research in cognitive science, the Science Advisory Board continually reviews, validates, and enhances the methodology and algorithms of the Amplifire platform.